American Carpet Wholesalers has now received inventoryof Berry Floor laminate flooring we have had on order for quite a while and see the product flowing through distribution channel much better.

This is going to be welcome news for all of our customers who use the product on a regular basis.

In response to many of our customer’s request for a commercial laminate flooring at a reasonable price, American Carpet Wholesalers responded by adding the Alloc line of beautiful laminate floors. While Alloc Commercial Laminate is designed for commercial use, Alloc Original and Alloc Domestic are warranted for light commercial use

With Alloc Laminate’s exclusive and patented mechanical locking system you are assured of close fitting seams and the joints will remain secure.
With superior joint integrity, stain, fade,wear, and water resistance Alloc laminate floors will be a popular choice for our commercial and residential builders. We are extremely excited about Alloc’s product line.

Anytime we find a deal like this we try to buy it to save our customers even more money on popular flooring.

As a footnote, I will be joining Quick Step representatives at a Super Bowl event in Las Vegas on February 1st, followed with a free day on the 2nd and then attending Surfaces 2009 (the flooring industry’s annual convention) on the 3rd and 4th and then back to Dalton, Georgia on Thursday.

This is not to say American Carpet Wholesalers is not competitive now. What it means is that the consumer has to call us for our best pricing. Some sites are using a free shipping model to get around the pricing issue. We feel this is not consumer friendly that a customer 1000-1500 miles from the dealer would pay the same shipping cost as one say 100-200 miles away. Unless a dealer has dire need for cash flow, and wants to lose money on the sale, our prices for Quick-Step Laminate floors have consistently be some of the best to be found anywhere.

Sometimes the lowest price is not always the best. We have gone head to head with some competitors over price and won because of customer satisfaction. When the price diference is minimal, why would a customer buy from a dealer who has a consumer satisfaction of 1.5 to 2.0 when ours is usually 4.6 to 4.8 out of 5. We have worked hard to achieve this rating and feel American Carpet Wholesalers is a consumer friendly company. A little comfort of buying such a large purchase from a trusted company and recognized by Inc. Magazine as one of the fastest growing corporations in the country in 2007 and again in 2008.

For now we ask that our customers just pick up the phone and call us. We know convenience lies in the shopping cart and apologize openly that Quick Step Laminate cannot be ordered online at our site at this time.

Lamett Flooring is an up and coming supplier to the market. Based in Georgia, their laminate floor products are becoming more and more in demand. Their latest introduction is called “Charisma”. It’s a 12.3 mm high gloss (piano finish) laminate floor when installed has all the characteristics of a fine wood floor. We are pleased to have received inventory in 5 of the 6 shades. At $2.48 per sf, it is the best value for this type of laminate floor. We expect “Charisma” to quickly become one of our top sellers.

Our customers are usually looking for name brand laminate flooring. Such as Quick-Step Laminate floors (our number one selling laminate floor), Berry Floor Laminate, Lamett Laminate, Alloc Laminate, Tarkett Laminate and other laminate floors. Buying laminate floors long distance has to be rewarding. For instance, a $4.-$6. sf name brand laminate floor can be bought at American Carpet Wholesalers for $2.-$4. sf. This would be the defintion of “laminate floors cheap”.

For consumers that want a serviceable, fully warranted product, I would recommend a quality name brand with a good reputation for years of trouble free performance. Buying a low quality laminate floor for a rental or institutional application on the assumption it would need replaced regularly does not hold water. A good laminate floor with proper installation and a good laminate underlayment will last for years and years. It will also save you money for the material replacement and the labor to replace it countless times. A little more intial investment is much more cost effective.

A great promotion for a great laminate floor.

For me to make a determination as to which brand is better or identify a single product that is better will take quite a bit of thought. The obvious answer I would want to give as a retailer would be the brand that I sell the most of, which is Quick Step Laminate. But our sales are strong for Berry Floor, Mohawk Laminate Floors, and Alloc Laminates in that order. I am sure that our sales for Shaw Laminates would be as strong as the others, but we are not allowed to show our best price on our site.

Depending on what you’re looking for in a new floor also determines which is better. For the realistic look of a real wood floor, I think that Quick Step, Berry Floor, and Tarkett have that market cornered. For commercial use, most brands have an answer but I would choose Alloc. After all, commercial laminate has been in their offerings from day one and some of their residential lines have commercial warranties. For cost conscious residential applications all brands have one in their line. We align ourselves in this area to Quick Step’s “Steps 700” and “Classic 800” because the variety of colors and species look in those lines.

Scratch resistance, cleanabilty, and wear resistance are characteristics of just about all brands of laminate floors because of the nature of construction. We have sold millions of square feet of laminate flooring and the rate of product failure for those reasons have been miniscule. Failure from moisture is a different situation. Most laminates are susceptible, while some brands tout moisture resistant on some products but limit warranty on moisture. Laminate flooring in bathrooms is not a good idea.

These are strictly my opinions based on our sales and claims experience. I am sure there will wide and varied opinons depending on who you ask. Laminate floors in general is one of the best floors on the market and will give you years of service.