Previously Congoleum made two versions of DuraCeramic (DuraCeramic and DuraCeramic Plus). DuraCeramic Plus has the Scotchgard treatment and was slightly more costly. Due to the overwhelming success of the product, Congoleum added the Scotchgard treatment to the whole line of DuraCeramic products including DuraPlank. But something that rarely happens when upgrading a product line has taken place. The Congoleum Corporation, being consumer friendly, did not increase the pricing for the product. Instead they merged the DuraCeramic Plus line into the DuraCeramic line essentially eliminating the DuraCeramic Plus line. Now consumers can enjoy the added protection of Consumer Reports’ number 1 rated luxury vinyl product (more on that in my next post) at the same every day low price that American Carpet Wholesalers has become famous for.

Now to answer our customer’s question, our inventory turns on a regular basis and Congoleum has been adding the Scotchgard treatment for several months now, so all of our inventory is current.

Owen Carpet Company (in business since 1974) decided to close their doors. I purchased several of their assets including website (www.owencarpet.com ) and all of their 800 phone numbers.  Some residual benefits other than more phones to answer and a few more personnel were some new product lines not available to American Carpet Wholesalers before. I will post my view on these new lines in subsequent posts.

Now, all of a sudden, the layout of the showroom and office space changed.  Minor remodeling turned to major and instead of opening the new location in October as planned it actually happened in January.  I am back now and hope to regularly provide updates and insights to our floor covering offerings and issues that concern our customers.